Sending out discount codes: various options

There are many ways in which discount codes can be sent out to grant a discount. Below are a few examples:

1. Give a discount on a regular ticket type with a discount code, for example: 15% discount on an 'Early Bird'
2. Make a hidden ticket type visible with a discount code, for example: show a special ticket for members only when entering a code (and then only allow the purchase of one ticket)
3. Make a secret shop visible with a discount code, for example: an entire ticket shop that appears empty, but shows different products when a code is entered

The 'Code Series' functionality can be used for all these ways. This makes it possible to create a promotional campaign and then automatically generate a number of discount codes that you can set yourself (or load them yourself, for example for membership numbers). In addition, it is possible to directly import a list of email addresses, whereby each email address automatically receives its own unique discount code by email.

For more information about hiding ticket types and then making them visible via a discount code: How do I add a code so that hidden tickets become visible in the ticket shop?

For more information about importing discount codes and email addresses into a 'Code Series': Create and send unique discount codes