Tracking via Google Tag Manager

Modified on Tue, 07 May 2024 at 04:04 PM

Google Tag Manager is a tool that manages various tracking and analytics tags (such as Google Analytics, Facebook Pixel, etc.). These tags can be added, edited and managed through an easy-to-use interface in Google Tag Manager.


Twelve Ticketing allows you to quickly connect Google Tag Manager to process a wide variety of events and customer data.


Google Tag Manager setup

GTM can be integrated at organizational level and only for specific events. In general, we recommend doing this at organizational level.


Go to "Settings" --> "Shop" --> "Tracking" tab. Here you can enter the GTM-XXXXXX code and turn on the slider to activate tracking.


Tracking Events

Below are lists of all events that can be tracked.


Some variables may not be available in the EU due to GDPR legislation.


Add to Cart (createCheckout)

  • customerId
  • firstName
  • lastName
  • phone (optional)
  • email
  • country
  • locale
  • tags (optional)
  • checkoutId
  • value
  • revenue
  • currency
  • items


DetailsSubmitted (submitDetails)

  • customerId
  • firstName
  • lastName
  • phone (optional)
  • email
  • country
  • locale
  • tags (optional)
  • extraFields


Checkout Completed (checkoutCompleted)

  • customerId
  • firstName
  • lastName
  • phone (optional)
  • email
  • country
  • locale
  • tags (optional)
  • checkoutId
  • value
  • revenue
  • currency
  • items

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