How do I link Facebook Conversions API to Google Tag Manager?

Modified on Fri, 26 May 2023 at 03:40 PM

What you need:


How to implement Facebook Conversions API through Google Tag Manager using Adsmurai:

  • In Google Tag Manager go to Admin Tab
  • In the right container tab go to 'Import Container'
  • Select the Twelve Ticketing CAPI json file 
  • Select your existing live workspace
  • Click on merge followed by 'Overwrite conflicting tags, triggers and variables.'
  • After importing the container go to 'Variables'
  • Under 'User-defined Variables' select PIXEL ID Variable
  • Paste your Facebook pixel ID and click 'save'
  • Under 'User-defined Variables' select Adsmurai API Variable
  • Paste the API code you received from Adsmurai 
  • Make sure to pause or delete all your other existing Facebook Tags to prevent duplicate tracking
  • Publish the container 

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